Posts Tagged web marketing
Spend Your Advertising Dollars Wisely
Posted by admin in Business-to-Business Marketing, Marketing on November 24th, 2009
How to Get Customers to come to you
Business-to-Business Marketing
FREE CD on Guerilla Marketing Tactics from Perry Marshall
If you spend more time chasing sales than closing them, you are wasting your advertising dollars. Businesses of all sizes have an advertising budget but many aren’t getting a good Return on Investment (ROI). Why? They are missing the main principles for eliminating cold calling and wasted advertising dollars.
A finely tuned marketing and publicity system delivers a predictable number of quality sales leads to you every day, month in and month out, so your salespeople only spend time with people who already understand what you do and who have proactively asked you to help them solve their problem. — Perry Marshall
Perry Marshall, truely the first Internet Marketing Expert, is offering a FREE CD on his Guerilla Marketing Tactics.
Establishing Yourself as a Big Dog over the CopyCats
Posted by admin in Starting an Online Business on May 26th, 2009
When coming up with the next big product on the internet – the trouble is staying ahead of the copycats. Unlike developing a new green-energy efficient car engine, there are millions of online people looking for an undeveloped idea to take, make better, repackage and sell as their own – and in a very short time frame.
You rarely have second chances on the internet to become the next big thing. Your product has to be so unique that it literally has everyone jumping on the bandwagon. And like little children – they want more.
Online business owners want to know how this new product will help them make more money; Affiliate marketers want to know how much money the product can make for them; Joe Sunday wants to know how difficult it is to use; and the youth want something fun and engaging.
The trick to online success is not to be one step ahead of the pack, but three or four leaps ahead before your Grand Opening. Put your product to the beta test before you officially launch. Nothing kills a brilliant idea better than a sloppy product filled with bugs.
Don’t sell yourself short on time and quality. If the idea is sound, work through all the angles first, ask the best people to do a thorough beta test, and when you launch understand you will be watched, scrutinized, and evaluated. If you are found wanting by the Internet Community, it could mean a swift execution. But if you win their hearts, they will stick with you faithfully and tell thousands of their online friends.
How to Avoid Information Overload
Posted by admin in Starting an Online Business on May 20th, 2009
You are ready to start your first website. You find a plethora of information on the Internet and BAM! You are bombarded with so much information you don’t know what direction to take or whom to believe. There are literally thousands of products giving your information on the “best way to do….” whatever. There is literally there is too much information for your mind to absorb and become completely overwhelmed.
Too much information could push any marketer and designer into a comatose state. At this point, nothing gets done and you find yourself flying from one course to another looking for that simple blueprint. Unfortunately the more sites you sift through, the more overwhelming it becomes. This information overload can defeat and kill your enthusiasm for online marketing.
The best way to start is be aware there is more information on the Web than you could possible read. Your best course is to concentrate on one or two sites for all your information. Eliminate the clutter and by utilizing a few key resources for information you will eliminate the frustration.
Once you become comfortable with your new found knowledge, you can expand your resources to marketers who back up their claim with actual results on the web. There are many who are regurgetating information, charging $19, $49, up to $97 for these “trade secrets”. Be cautious when paying for information, especially when you are first starting out, unless it is a trusted source.
I still use my first sources of information. Wilson Web provides a lot of quality information on how to market on the Internet. You should also know a little about HTML coding, even if you hire someone. A good place for tutorials and information is HTML Goodies .
Just remember to do your homework and test the information you gather. I know this may be difficult in an unfamiliar arena, but it can be done. Eventually you will be able to recognize the wheat from the chaff.